It's no secret, we are OBSESSED with LaCroix. The obsession has some companies trying to dig into the cult-favorite seltzer's customer base. PepsiCo one of the biggest soft drink makers just launched a new line of sparkling water, bubly, with zero-calories, no artificial flavors and no sweeteners.
Its packaging will come with both colorful and approachable messages on its tabs like “Hey u” and “hiii,”— plus there are cheeky notes on the sides of each can like “love at first phssst” and “hold cans with me.”
Bubly will come in eight flavors with names like: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly.