David MacNeil (founder and CEO of WeatherTech) was worried when his 7 year-old Golden Retriever, Scout, collapsed in the summer of 2019. He found out that Scout had a rare form of cancer and only one month to live. Well, MacNeil wasn't going to stand for that. He took Scout to the University of Wisconsin School of Veterinary Medicine, and they treated Scout with aggressive chemotherapy and radiation.
MacNeil was so grateful for all that the school had done for his dog who had 1% chance of living, so he took out a $6 million Super Bowl ad requesting donations for the school and its research. You'll see the below on Sunday!
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