The Milwaukee Brewers held a press conference this morning to discuss new business plans and make an announcement.
With the naming rights deal of Miller Park up after the 2020 season, Miller Brewing or Miller Coors needed to make a decision to renew it's deal.
The original deal was a steal for the Milwaukee based beer maker, and it's said the Brewers asked for a much higher price this time. Miller Coors denied and so the Brewers have agreed to a new deal with Wisconsin based American Family Insurance.
Obviously fans are a bit shocked and emotional on social media.
No word yet on the official new name of the ballpark from the Brewers or American Family Insurance, but that may come in another press conference later.
What are your thoughts? How are you feeling?