LEGO has launched their first sustainable building bricks. They’re made of sugarcane plastic and are shaped like plants.
And the toymaker has big plans to expand its sustainability program, their goal is to make most of their products and packaging from environmentally friendly materials or recycled materials by 2030.
LEGO's new blocks are 98% polyethylene, made from sugar cane.
The material use of sugarcane plastic is in line with the guidelines of LEGO's partner World Wildlife Fund (WWF) but LEGO blocks are still not biodegradable.
"At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials," said Tim Brooks, Vice President of Environmental Responsibility at the LEGO Group in March.
These new plant bricks are just the first step in LEGO’s plan. The “Plants from Plants” sets will be included for free with all purchases over $40 at LEGO’s online store in the UK, Germany, and Austria through August 17th and here in the U.S. and Canada until August 14th.