Sub Shop Reaps Benefits for Genius Marketing Tactic

posted by Ridder, Scott and Shannen - 

What an awesome marketing stint by Big Star Sandwich Co. in Canada! After finding out Liam Neeson was in town filming "Hard Power," the crew put up this song:

When you hear #LiamNeeson is filming in #downtownnewwest

A post shared by Big Star Sandwich Co. (@bigstarsandwich) on

And then....this happened...

Holy f**k, it worked! #LiamNeeson

Posted by Big Star Sandwich Co. on Tuesday, May 2, 2017

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