Summerfest To Build New 23,000-seat Amphitheater

American Family Insurance and Milwaukee World Festival Inc. have agreed to a major 10-year partnership that entails the Madison-based insurance company becoming the first presenting sponsor of Summerfest in the festival's history and the construction of a new 23,000-seat amphitheater named the American Family Insurance Amphitheater at Henry Maier Festival Park

 

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