Shop Small Brawl: Holiday Shopping Guide

Our Second Annual Shop Small Brawl came to a close in an INTENSE matchup between The Local Collective in Hartford and The DEN Emporium in Elm Grove. In the end, The Local Collective was crowned our winner!

Scott and Shan got to meet up with Kayla, the owner of the winning shop, and hear more about what makes The Local Collective unique. With more than one hundred vendors, her shop showcases some of the most talented makers in our area. There’s such a good variety of potential Christmas gifts for the loved ones in your life – we completely agree that this shop was the right decision for this year’s winner status!

Hot cocoa balls, candles, artwork, puzzles – the list goes on. There’s really something for everyone at The Local Collective. Maybe you’re more of a person who would rather give the gift of “quality time.” The Local Collective actually offers shops and classes, too! However – Kayla made us aware that these workshops sell out fast!

While you’re out shopping this holiday season, make sure to check out The Local Collective in Hartford, as well as our other Top 8 competitors in the Shop Small Brawl:

The Local Collective (Hartford) – Our 2023 Shop Small Brawl Winner! Watch the video here. The Local Collective is home to more than 120 local makers, artists and small businesses around Wisconsin and beyond. They’re also a boutique and creative space with workshops. You can also find a1 of 4 Art-o-mat machines available in Wisconsin here. They have something for everyone!

The DEN Emporium (Elm Grove) – The DEN Emporium is your northwoods retail ecape. Rustic home décor and gifts from local and Midwest artists. Come, shop, relax by the fireplace!

Burlap & Lace Marketplace (Waukesha) – Where Farmgirl meets Urban Chic! A well established Marketplace specializing in RePurposed, UpCycled, HandCrafted and Vintage finds!! Also a Clothing Boutique, Amazing Grace Hair Salon, Wisconsin made foods and a complementary coffee/tea bar.

FOX & FORK (Rochester) – Nestled between the larger communities of Burlington and Waterford, Rochester, Wisconsin has been able to retain unique small town charm that mixes urban, farming, and country life styles. The Fox River is a main waterway running through the village and lends its name to FOX & FORK, a cozy shop and unique hideaway offering up fun season décor, custom lights and Edison Bulbs, unique upcycled furniture, handmades, primitives, original antiques and rustic country finds.

Frankie’s A Gift Shop (Thiensville) – This shop is home to 70 local vendors selling their handmade and curated goods. They recently welcomed nine local, independently published authors in the store, as well. Almost all of the vendors and authors are women and the store is woman-owned.

Flippin’ Fabulous LLC (Waukesha) – Flippin’ Fabulous is a small business boutique that specializes in refinished furniture, home décor, apparel, accessories and gifts. Design consultation services are also available. They are Waukesha’s premier supplier of the “Rethunk Junk by Laura” paint line. Classes and workshops coming soon!

Barbeque Supply Co. (Greendale) – Barbeque Supply Company is a paradise for anyone that loves outdoor cooking for exploring new flavors. They specialize in grills, smokers, pizza oven, rubs, sauces and tools that make outdoor cooking so enjoyable. From the flavor profiles used by competition cooks to enhancing a burger, they’re your go-to for everything “flavor!”

Rustic Rehabs (Menomonee Falls) – Rustic Rehabs is owned by Jen Dunne and opened in 2021. They custom paint furniture for folks who don’t like to DIY. They sell artisan paint products, host classes and Facebook demos for those that love to jump in and get hands-on! They’re open five days a week and always online!


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