According to market research group NPD, about 4% of all candy consumed in America each year happens on Halloween.
Almost every kid and roughly half the adults in the U.S. will eat at least some candy on Halloween – which compares to the 24% of the country that has candy on a normal day.
Not surprisingly, kids will eat four candies for every one eaten by adults.
And, here’s a rundown of the top five best-selling candies on Halloween – which all happen to be made by Hershey or Mars:
- Reeses (Hershey)
- M&Ms (Mars)
- Snickers (Mars)
- Hersheys (Hershey)
- Kit Kats (Hershey)