According to market research group NPD, about 4% of all candy consumed in America each year happens on Halloween.

Almost every kid and roughly half the adults in the U.S. will eat at least some candy on Halloween – which compares to the 24% of the country that has candy on a normal day.

Not surprisingly, kids will eat four candies for every one eaten by adults.

And, here’s a rundown of the top five best-selling candies on Halloween – which all happen to be made by Hershey or Mars:

  1. Reeses (Hershey)
  2. M&Ms (Mars)
  3. Snickers (Mars)
  4. Hersheys (Hershey)
  5. Kit Kats (Hershey)

(USA Today)